• Nudge: Improving Decisions About Health, Wealth, and Happiness
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Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler

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Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler Overview

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Richard H. Thaler

About Nudge: Improving Decisions About Health, Wealth, and Happiness Description

Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economi

Data Book Nudge: Improving Decisions About Health, Wealth, and Happiness

Original Title Nudge: Improving Decisions About Health, Wealth, and Happiness ISBN 0300122233 (ISBN13: 9780300122237 ) Edition Language English Literary Awards Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2008) (54)